Login     


"Remember Those Great Volkswagen Ads?"
from Dial M Films on Vimeo.

CLIFF LEPPKE'S CYBER SEAT

VW’s New Direction; May Sales Rose 14%

VW debuts a new direction.  It kicks off a mea culpa, an apology for diesel scandal in  “Hello Light” TV spot airing during the NBA Finals.  This ad begins with a dark screen and audio clips from newscasts mentioning VW’s emissions skirting.  Then, we hear a music bed:  Simon & Garfunkel’s “The Sounds of Silence.” It plays while we witness a tired, contemplative pencil twirling man initiate a spark—the creation of VW’s I.D. Buzz bus-like EV.  The spot, by Johannes Leonardo agency, ends with white words on the screen saying “In the darkness, we found light…Introducing a new era of electric driving.”

Europeans can preorder VW’s Golf-like ID.3 EV.  VWoA’s chief claims a new VW EV arrives late next year.

VW Posts Significant American Sales Increase

VW’s May 2019 sales climbed 14% (35,702) vs. last year.  VW’s Tiguan leads the pack (10,687; +25%), followed by the Jetta (9,653; +42%) and the Atlas (8,273; +111%).  It sold 245 newly available Arteons.  Passat sales slid 73% to 1,294. 

SUVs comprised 53% of VW’s U.S. sales. 

Audi Reports 2.2% Sales Decline

Audi posted another monthly sales dip.  It sold 18,822 units in the U.S. last month.  One reason for the slump is its Q3 crossover.  Its sales were down 99% to only 11 because the newly developed Q3 isn’t available in the States. 

Follow all of Cliff Leppke's Cyber Seat posts in our Forums page.


About the Volkswagen Club of America

The VWCA (Volkswagen Club of America) is a not-for-profit hobby club for owners and enthusiasts of Volkswagen and Audi automobiles. Founded in 1955, the Club has followed the evolution of Volkswagen from the early air-cooled Beetle to the latest models to roll off the assembly line. We are not owned by, affiliated with or sponsored by Volkswagen AG or Volkswagen of America, the Importer. The Club is operated and managed solely by volunteer members who contribute their time and energy in pursuit of our motto, "to help Volkswagen and Audi owners enjoy their cars to the fullest." Read about the club's history.


Membership has its benefits!

Let us count the ways...

  • Discounts on Parts, Accessories, and Labor at our Friends of the Club dealers and vendors
  • Receive our bi-monthly VW Autoist magazine
  • Discounts on merchandise at the Club Store
  • Post classified ads online and in the VW Autoist - FREE!
  • Participate in family-oriented club events
  • Participate in VW forums - get all your questions answered or talk about your VW with other enthusiasts!
  • View the entire Autoist online
  • Post pictures of your beloved VW on this site!

 

 

Latest VW Autoist

From beater Bus to dragstrip demon

The Goblin Works Garage team, part of a UK-based collective that rebuilds vehicles as part of a cable TV series, takes on a 1969 VW Bus.

more