VWoA Introduces its 2023 Lineup—New Leadership, Direction and Vehicle Features

Dubbed the NEW AUTO strategy, VWoA appoints yet another new CEO.  This time, the “old” chief remains in the States instead of quietly exiting the American automotive stage.  Current CEO Scott Keogh (photo right), who’s been at the helm since 2018, departs this September.  He moves to Scout, as the BEV brand’s first major hire.  He must develop a “true American” SUV and pickup.  

Pablo Di Si, VW’s former South American Region chief (photo left), replaces Keogh.  VW’s German leadership claims both Keogh and Di Si directed profitable turnarounds for their respective VW outposts.  Scout is VW’s latest plan to capture a healthy share of USA motor vehicle sales with electrified versions of rugged off-road oriented machines.  The obvious move- a reboot of “That 1970s Show” Thing isn’t on the agenda.  Just saying…  

The big news for the 2023 model year is what’s on a VW’s dashboard—the Digital Cockpit video display is now standard—it replaces analogue-style gauges.  Expect faster USB-C charging.  And I.Q. Drive, VW’s driver assist technology is standard or available on all models.  

VW will source its ID.4 BEV from its Tennessee plant.  Expect a 40th Anniversary Edition GTI/Golf R.  VW introduced the hot-hatch Rabbit GTI in fall 1982.  The Taos gets standard Front Assist, Blind Spot Monitor and Emergency Braking