VW’s ad agency produced “The Last Mile” seen during ABC’s Rockin’ Eve broadcast. This animated film traces the story of a boy whose major life events were influenced by an air-cooled Beetle. It incorporates pop culture references including a cameo by Andy Warhol. The soundtrack is Pro Musica Youth Chorus’ version of “Let It Be.” As the Bug ends its painterly journey, it morphs into the face of VW’s electric ID vehicle with its the brand’s new signature illuminated face.
VW adorned New York City’s Times Square with films, messages, and hints of its future brand design, incorporating the brand’s new logo. Billboards presented VW’s Drive Bigger messaging with images of the 2020 Atlas Cross Sport.