VW and Audi Post U.S. Sales Increases for 2019; VW Says Goodbye to the Bug with a Film

“The Last Mile,” a short-film tribute to the Bug marks the end of the third-generation Beetle’s production.  It’s playful, offering many pop-culture references to the famous auto.  For example, there’s the soundtrack:  the Beatle’s “Let It Be.”  Recall the Beetle on the Beatle’s “Abbey Road” album cover?  See whether you catch other Bug-related ties.

2019 U.S. Sales Report

VWoA reports a 2.6% sales increase to 363,322 for 2019.  Ford, GM and Toyota reported fewer deliveries last year.  SUVs comprise 53% of VW’s American sales.  Five years ago, that percentage was 8.7.  During December, VW says its sales skidded 13% (27,877 vs. 32,047 last year).  Its top three models:  Jetta (8,164; -20%), Tiguan (7,931, -7.2%) and Atlas (7,400; +10%).  Its Dec. car sales dropped 25%; SUVs grew .1%.

Audi’s 2019 deliveries were 224,111 (+.4%).  December numbers were up 14% (25,850).  Audi’s top three models were SUVs:  Q5 (6,268; -23%), Q7 (3,967; -2%) and Q3 (4,295; +593%).   Trade publications claim VW spent heavily on incentives—an estimated $4,523 per unit.