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According to Automotive News, VW’s labor union IG Metall revealed Volkswagen is rebadging its ID. 4 battery electric SUV as the ID. Tiguan. This name change continues VW’s EV rebranding theme introduced last fall.
The BEV gets a new name and face-lift later this year. The revised nomenclature is part of VW’s EV branding strategy. ID will denote an EV. Those letters will be followed by a heritage VW model name such as Polo.
VW thinks its familiar brand names and vehicle styling will make its EVs click with car buyers.
VW of America’s 2025 Sales Roundup is Down
VW’s U.S. sales for the fourth quarter of 2025 polar-plunged 19.8% (82,798 units sold) vs same period last year. The numbers are striking. For example, Jetta sales fell 44%, ID. 4 off 61.6% and Audi’s Q5 declined 23%. In contrast, the slow-selling ID. Buzz increased 3.2% (1,206). VW’s best-selling Tiguan was off 2.6% (29,670).
For 2025, VW reports its sales were down 13% (329,813) compared to 2024. This is VWoA’s first decline since 2022. Audi’s results showed a Q4’s slide of 36% (36,233). For 2025, Audi’s sales declined 16% (164,942).
Audi’s U.S. operations posted the third-worst percentage auto-brand sales skid last year. Tesla, however, had the greatest decrease in sales (81,900).